the brand

The Sheffield Chamber of Commerce is using the landmark anniversary to introduce a fresh set of corporate logo branding which is now appearing on all chamber collateral. In addition, a specific set of 150th anniversary branding has been designed by creative agency DKPM.

Clare Walmsley, Account Manager at DKPM said;

The coming together of Sheffield Chamber of Commerce and Industry and Sheffield Football Club to mark their respective 150th birthdays in 2007 has given way to the creation of Our 150th – a unique platform from which to celebrate 150 years of football and business in Sheffield.

DKPM are delighted to have been approached to help create a distinctive and accessible new brand to promote Our 150th. We have symbolised the union of the two organisations with the design of a cheerful new logo; combining business with football in the shape of a business man, fixed to a table top football game player’s base.

As well as the logo and identity design, DKPM have also developed this website to cover the year’s events. Also look out for a series of colourful roadside and city centre banners, bus-back advertising and more… we hope Our 150th will really brighten up the city, and help to promote Sheffield’s unique contribution to the celebration of football and business in 2007.”

Established in 2001, DKPM is a branding and creative agency working with leading businesses all over the world. Clients include BAFTA, Sony PlayStation Europe, Penauille Servisair, and the NSPCC.